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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Development of Communication Activities of Company
 Andrlová, Zuzana ; Nogová, Lívia (referee) ; Zich, Robert (advisor)
Bachelor thesis defines the term 'marketing mix of company' and specializes in the field of public relations. The first part provides theoretical base, the second part analyzes power engeneering company Slovenské elektrárne as a member of the international corporation Enel. Public relations of the company is focused on implementation of project „Energy for country“ and the thesis specifies one of the five sub-projects called "Energy for nature". The conclusion of the thesis includes proposition of new communication activities in way of creating new projects, and further development of realized ones. Both efficiently represent and support company's positive attitude towards the environment.
Detailed record
Development of Communication Activities of Company
 Andrlová, Zuzana ; Nogová, Lívia (referee) ; Zich, Robert (advisor)
Bachelor thesis defines the term 'marketing mix of company' and specializes in the field of public relations. The first part provides theoretical base, the second part analyzes power engeneering company Slovenské elektrárne as a member of the international corporation Enel. Public relations of the company is focused on implementation of project „Energy for country“ and the thesis specifies one of the five sub-projects called "Energy for nature". The conclusion of the thesis includes proposition of new communication activities in way of creating new projects, and further development of realized ones. Both efficiently represent and support company's positive attitude towards the environment.
Detailed record

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